Introducing Editorial Style
The first official sponsor of Backstory & Strategy — and an exclusive discount for readers.
For months, I’ve been writing about what it takes to build a distinct editorial identity. Today, I want to show you what that looks like as a product.
Introducing Editorial Style
Editorial Style is a premium apparel brand built by journalists for journalists. Minimalist typography on heavyweight cotton. Each design is anchored in journalism history — Nellie Bly, Ida B. Wells, Sigrid Schultz, Joseph Pulitzer — and built around the principle that what you stand for shouldn’t stop at the masthead.
The site is live today with the Integrity Series, the Stylebook Series, and the Infrastructure Series.
I’ve secured an exclusive discount for Backstory & Strategy readers: 15% off with code BACKSTORY15 at checkout.
A quick note on the relationship
Editorial Style is the first official sponsor of Backstory & Strategy. The discount code exists because of that partnership. You’ll see their name in the footer of future editions the same way you’d see a sponsor in any independent publication.
What you won’t see is this newsletter turning into a sales channel. Backstory & Strategy is and will remain a journalism strategy publication. I’ll mention Editorial Style when there’s something genuinely new — a collection drop, a collaboration — but the editorial content you subscribed for isn’t changing.
Back to our regularly scheduled programming next edition.
Know a journalist who’d wear this? Share this post with them — the discount code works for anyone who uses it.