A few weeks ago, I shared the Sebastopol Protocol—a $330,000 blueprint for professionalizing local news. While the response was strong, the consistent feedback I get from you is that the ‘Volume Trap’ is real: you want the strategy, but you don’t always have the time for a 2,000-word deep dive.
I’ve spent the last week practicing what I preach. I’ve distilled that entire proposal into this 5-minute video.
This isn’t just more content; it’s a high-signal look at the ‘Shield’ mentality and the Coordination Layer. If you missed the original piece or simply couldn’t get to it, this video covers the essential ‘Plumbing’ in two minutes.
For those ready to look at the ‘Replicability Playbook’ or the full budget breakdown, the original deep-dive is available here.
If you are a funder or civic leader ready to discuss how we turn this into a permanent public asset in Montgomery County, reach out directly:
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