18-21 year olds now lean Republican by 12 points. Young women are moving left while young men shift right. And the language mission-driven newsrooms use to describe their work? It's not landing the way we think it does.
Greenbaum raises an invaluable pont about language alienating Gen Z audiences. The Jake Tapper observation about his kids questioning BLM and MeToo actually illustrates your argument perfectly. Gen Z seems to want transparency over declarations, and they're suspcious of vocabulary that feels preachey. I think the framing shift from "impact" to "reporting on how decisions affect people" is really powrful because it removes the moral dimension and invites scrutiny instead of suspicion.
That's a very insightful comment, thank you. 'Invites scrutiny instead of suspicion' is exactly right. We are not here to state conclusions. Our role is to present the evidence so audiences can make their own determinations.
Greenbaum raises an invaluable pont about language alienating Gen Z audiences. The Jake Tapper observation about his kids questioning BLM and MeToo actually illustrates your argument perfectly. Gen Z seems to want transparency over declarations, and they're suspcious of vocabulary that feels preachey. I think the framing shift from "impact" to "reporting on how decisions affect people" is really powrful because it removes the moral dimension and invites scrutiny instead of suspicion.
That's a very insightful comment, thank you. 'Invites scrutiny instead of suspicion' is exactly right. We are not here to state conclusions. Our role is to present the evidence so audiences can make their own determinations.