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Brian Rissinger's avatar

Thought provoking as usual, Yoni. Sorry I don’t remember where I heard this comment about bosses. The company changed all of the “Manager” and “Director” titles to “Coach” because that more accurately reflected the relationships they wanted.

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Yoni Greenbaum's avatar

Thanks, @Brian Rissinger —that means a lot coming from you. I really like that idea of swapping “Manager” or “Director” for “Coach.” It’s such a smart way to reframe leadership expectations. Language shapes culture, and I’ve seen firsthand how the best leaders do operate like coaches—offering support, perspective, and a steady presence. Might have to borrow that for a future piece (with credit, of course!).

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