Many newsrooms are "saving money" by trading high-end analytics for "free" Google Analytics. But they're not making a simple swap. They're trading a GPS for a compass they can't read—a full-scale retreat from strategy, disguised as fiscal responsibility.
When "Free" is the Most Expensive Word
Many newsrooms are "saving money" by trading high-end analytics for "free" Google Analytics. But they're not making a simple swap. They're trading a GPS for a compass they can't read—a full-scale retreat from strategy, disguised as fiscal responsibility.