Backstory & Strategy

Where backstory meets strategy for media and nonprofit leaders. Cut through the noise with frameworks, playbooks, and digital strategy insights built from years in the field. Join a community moving beyond buzzwords to strategy that actually works.

By Yoni Greenbaum
· Launched a year ago
“Yoni Greenbaum is the VP of Product Strategy at the American Press Institute. His analyses are sharp. ”...”
Jez Walters, What’s New in Publishing
“Yoni Greenbaum has a sharper take on where the news business is headed than anyone else I know. He's a must-read for anyone interested in the future of journalism.”...”
Jerry Zremski, This Hard Land