Most decisions about local newsrooms still rest on a spreadsheet built to say yes. PressViable is the diligence tool I built to test those decisions instead. It scores a newsroom’s budget and revenue against public data on the market it actually serves: Census household and business counts, IRS giving data, and BLS wages.
It answers the questions different people bring to the table:
Founders: Can my plan work where I’m launching?
Funders: Can this newsroom keep going as it is?
Buyers: What changes under new ownership?
It works for commercial papers, nonprofit newsrooms, and public media alike, and projects three years forward as a stress test, not a forecast. Access is by invitation while it’s in early release.
Request access at pressviable.org →
Read more: [The Diligence Gap] · Same Plan, Different Denominator