Outstanding. I'm covering a story this week looking at why The SF Chronicle's weather reporting is one of its biggest converters of readers to subscribers. Why? It layers useful information on top of the forecasts such as what storms, fires, floods and heat mean for readers’ homes, commutes and safety. Includes local forecasts, live blogs, evacuation maps, weather trackers, address-level data, text alerts…In short, it's USEFUL. PS Jacob Donnelly's AMO published it.
Outstanding. I'm covering a story this week looking at why The SF Chronicle's weather reporting is one of its biggest converters of readers to subscribers. Why? It layers useful information on top of the forecasts such as what storms, fires, floods and heat mean for readers’ homes, commutes and safety. Includes local forecasts, live blogs, evacuation maps, weather trackers, address-level data, text alerts…In short, it's USEFUL. PS Jacob Donnelly's AMO published it.