We have "pivot to video" PTSD. But the product lens shows us that influencers aren't about reach—they are about relationships. Here is why the strategy changes when you stop counting clicks and start building bridges.
The "Pivot to Influencers" Is a Trap. (It Is…
We have "pivot to video" PTSD. But the product lens shows us that influencers aren't about reach—they are about relationships. Here is why the strategy changes when you stop counting clicks and start building bridges.