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Why Your Newsroom's "Big Check" is Actually a Debt
2023 tax data reveals a "Valley of Death" in nonprofit news. Why chasing major donors creates more fragility than sustainability.
 • Yoni Greenbaum
The "Nimble and Aggressive" Lie
We mistook buying tech for being innovative. In the AI era, that mistake is terminal. Here’s why your "nimble" newsroom is actually standing still.
 • Yoni Greenbaum
The Sebastopol Protocol
Most hyperlocal news dies in the hobbyist phase. I’m proposing an 18-month pilot to prove that professional infrastructure is the secret to…
 • Yoni Greenbaum
The Hyperlocal Economics Nobody Wants to Admit
New data shows Americans won’t pay for “news,” but they’ll pay for civic participation. The 8x conversion gap changes everything we're building.
 • Yoni Greenbaum
The 160x Efficiency Play: Why Distribution is the Real Product
We spend $600k per newsroom to scale the elite. For $3,750, we could connect everyone else. It’s time to stop building Ferraris and pour concrete.
 • Yoni Greenbaum
Why I’m Obsessed With Summits (And a West Palm Invitation)
Forget the noisy "Twitter feed" of typical conferences. Join me in West Palm Beach for high-signal curation on the future of youth trust.
 • Yoni Greenbaum
The Institutional Ghost: Why Schwab is Winning the “Grazers”
Rick Wurster’s success at Schwab reveals a shift in young audience behavior. It isn't about personality; it’s about a bull market for convenience.
 • Yoni Greenbaum
The Songs That Refuse to Let the System Off the Hook
Hurricane fought a verdict. Streets of Minneapolis fights erasure. Why music matters when video evidence isn't enough.
 • Yoni Greenbaum

January 2026

FACE Act & Press Freedom: What Newsrooms Need to Know Now
What the DOJ’s new "conspiracy" theory means for your reporters and how to assess legal risk before covering the next protest.
 • Yoni Greenbaum
Chicago Is Ready for the Raids. Is Your City?
As ICE operations expand, every city needs a safety supply chain for freelancers. Here is the open-source blueprint to build one.
 • Yoni Greenbaum
The Ghost Market Fallacy
Why CBS and WaPo are burning their actual audiences to chase a demographic that doesn't exist.
 • Yoni Greenbaum
200,000 Words Later: What I’ve Learned About Strategy, Leadership, and Building
Lessons on revenue, trust, and why the industry needs blueprints, not heroes. Plus, why Backstory & Strategy is staying open (and paywall-free) for all.
 • Yoni Greenbaum
© 2026 Yoni Greenbaum · Privacy ∙ Terms ∙ Collection notice
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