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Stop Calling It “Legacy Media”
One term is doing five different jobs at our meetings, and none of them are helping. It's time to retire "legacy" as an analytical category.
May 21
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Yoni Greenbaum
3
1
2
The Year 1 Report to Stakeholders
A look back at 12 months of analyzing journalism infrastructure, why crisis messaging fails, and where the blueprint goes next.
May 19
•
Yoni Greenbaum
3
1
The Last Mile Goes to Athens
Why journalism fails at the "Last Mile." Lessons from Ohio University on moving beyond the technology default to build news tools that actually work.
May 15
•
Yoni Greenbaum
5
1
Press Forward Built a Coordination Layer. For the Wrong Side of the Table.
Press Forward built a high-functioning club for funders, but the median newsroom doesn't experience the coordination.
May 14
•
Yoni Greenbaum
5
2
1
The Canvas Lesson the News Industry Isn’t Learning
What a massive breach in EdTech reveals about the hidden systemic risks in journalism's consolidated CMS landscape.
May 12
•
Yoni Greenbaum
1
1
The Wagon Has WiFi
We are living through a replay of the 19th-century patent medicine era. The technology is different—the human dynamics are identical.
May 7
•
Yoni Greenbaum
5
1
Introducing Editorial Style
High-quality, minimalist apparel built by journalists for journalists. Explore the Integrity Series, featuring typography-driven designs for the craft.
May 6
The Pod and the Press: What Mutual Aid Can Teach Local News About Survival
A tool from the disability justice movement could save local journalism. Why newsrooms should stop building Rolodexes and start 'pod mapping…
May 5
•
Yoni Greenbaum
5
1
April 2026
The Platform Is the Exposure
A visual and strategic deep dive into the implicit infrastructure assumptions baked into creator journalism. Are you building your house on rented land?
Apr 29
•
Yoni Greenbaum
4
1
2
The Strongest Organization in Nonprofit News Just Proved Why That's Not Enough
INN’s 2025 Impact Report makes a powerful case for a coordination layer. Read why in Backstory & Strategy.
Apr 28
•
Yoni Greenbaum
3
1
The Creator Economy Built the Front End. Nobody Built the Back End.
A blueprint for the PEO model that makes independent journalism a full-time business — not just a brave career choice.
Apr 23
•
Yoni Greenbaum
1
3
1
When the Diagnosis Becomes the Disease
New data shows crisis awareness is up while paying is down. It's time to ask if our distress signaling is a warning label for consumers.
Apr 22
•
Yoni Greenbaum
4
2
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