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Why the Journalism Ecosystem is Flying Blind
Why the journalism ecosystem is optimizing for a standard it has never actually defined. It’s time to stop using "vibes" as a strategy.
Apr 9
•
Yoni Greenbaum
4
The Infrastructure Nobody Told You About
The FBI is hiring 130 agents to track "ideological indicators." If you're an independent creator, your legal protection just became a design flaw.
Apr 8
•
Yoni Greenbaum
3
The Chair Comes First
Everyone says there are too many hair salons. They’re wrong. The salon model explains exactly why our local journalism "plumbing" is broken—and how to…
Apr 7
•
Yoni Greenbaum
3
1
The Haggadah of the Newsroom: Strategic Lessons from the Four Children
Last night at the Seder table, I realized the Haggadah is actually the world's oldest manual on audience segmentation and engagement.
Apr 2
•
Yoni Greenbaum
3
1
March 2026
Too Big to Fail: A Financial Blueprint for Saving Local Journalism
Why 2,500 local newsrooms closed: The industry spent 15 years "picking winners" when it should have applied a risk-based "Too Big to Fail" framework…
Mar 31
•
Yoni Greenbaum
3
1
The First AI Election and the Infrastructure Nobody Built
Why the military’s "first AI war" in Iran is a warning shot for local newsrooms ahead of the 2026 midterms.
Mar 26
•
Yoni Greenbaum
4
Journalism’s Special Master: Why Picking Winners Is Only Half the Battle
A 93% rejection rate isn’t a sign of popularity—it’s a capacity failure. If funders are going to pick winners, they need the strings of a forced…
Mar 25
•
Yoni Greenbaum
4
1
I Am Not Okay With This
We obsess over A/B testing and open rates, but we ignore the friction in our own funnels. Here are the 10 words that matter more than your audience…
Mar 24
•
Yoni Greenbaum
3
1
The Field Finally Said It Out Loud
Two reports. 559 grant applications. One conclusion: we’re drowning in duplication while the journalism starves.
Mar 19
•
Yoni Greenbaum
2
1
Are You Mozart or Beethoven?
Why building an independent foundation is a technical achievement, not just a moral one. Move from a "dependent class" to a sustainable utility.
Mar 17
•
Yoni Greenbaum
1
1
The Last Mile: Paper Paul Didn't Need a GoFundMe. He Needed a Road.
We’re building frameworks for sustainability while "Paper Paul" is just trying to pay for postage. A look at the real "Last Mile" of local journalism.
Mar 16
•
Yoni Greenbaum
1
2
The Last Mile: Why Barnes & Noble Is the Infrastructure Play Journalism Didn’t See Coming
The "news desert" crisis isn't a lack of content—it's a lack of a physical "Last Mile." I’ve done the math on why B&N is the infrastructure play we…
Mar 12
•
Yoni Greenbaum
2
3
1
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